PROJECT
We created 27 videos personalized for each of the creative leaders participating in Portfolio Night, highlighting the futile email attempts and awkward errors aspiring creatives make while trying to get their attention. We say f*ck it to all that inbox nonsense. Isn’t it better to make an impression in person and show your portfolio as you want it to be seen? Bring your best work to Portfolio Night, where the best in the biz and aspiring young creatives can sit down together for a dedicated, one-on-one review.

In addition to video content, we also created gifs and a surprise bounce-back reply to anyone who actually attempts to email the fake J. Walter Thompson addresses planted in some of the videos. A little easter egg, for those who have somehow missed the message that email is not the answer.

RESULTS
The event was sold out in 24 hours and more than 160 young creatives attended.

PRESS

Editor’s Choice on Creativity, DesignTaxi, LBB

TEAM
Concept / ACD / Copywriter/ Emily Frankfurt
Concept / ACD / Art Director / Amy Su
ECD/ Frederic Bonn

CATEGORY
Social Content, Digital, Video

AGENCY
JWT NY

[To be read in the voice of Howard Payne as played by the delightful Dennis Hopper in the 1994 film classic, Speed.]

Pop quiz hot shot! You’ve just been briefed on a holiday campaign for a travel brand during a pandemic. What do you do? WHAT DO YOU DO?!

You call on artist, Robert Beatty, to illustrate the surreal nature of travel during these WTF times and serve them up across social.

Freelance ACD

AGENCY

AWAY In-house

PROJECT
"Skyline Salute" / Created for Budweiser's BrewTruth webseries - designed to expose the "truth" about the Miller-Coors merger. In this spot the new labeling is causing some issues, and begging the question, "Why is my beer giving me the finger?"

TEAM
Concept / Sr Copywriter / Emily Frankfurt
Sr Art Director / Matt Schaffer
Director / Michael Patrick Jann

CATEGORY
Digital, Video

AGENCY
Deutsch NY

For Olay's Hyaluronic launch we told the story of 24 hour hydration through the lens of a 24 hour hangout with friends. Showing that you'll have hydrated skin for 24 hours of...anything.

ACD

AGENCY

Vayner

Iams wanted fun-loving and lively animations that would demonstrate the many benefits of the formulas in their full cat line. So we made 5 fun-loving and lively animations that do just that.

Freelance ACD

Agency: Tribal/DDB

This is The Walmart Toy Lab, an interactive film built on the Eko platform created for the holiday season.

It’s where kids, the people who know toys best, can virtually play with Walmart’s top 20 holiday toys, and put them to the test. They can then share their faves with, Chief Fun Officer Ms. Bartlesby, by way of a Toy Report that they can also share with their parents.

This interactive playground, with 5+ hours of video content, got over 3.1 million views. Over 2.1 million toys were added to Toy Reports, and 90% of Toy Reports were shared with parents.

Freelance ACD

Agency: THaT (Technology Humans and Taste)

PROJECT

“Time Lapse” / In this Ikea spot we used the passage of time, adolescent angst and parenting pitfalls, to tell the story of a living room that could outlast puberty.

TEAM
Concept/ Copywriter/ Emily Frankfurt
Art Director / Jimmy McCain
GCD / Nathan Hunt
Director / Renny Maslow

CATEGORY
TV

AGENCY
Deutsch NY

PROJECT
”Rain” / One of the four spots in Michelin's global campaign, "The Right Tire Changes Everything," we show how even in an animated world safety is everything - and a road trip gone rainy is no match for four reliable wheels.

TEAM
Sr Copywriter / Emily Frankfurt
Art Director / Kasia Haupt
Psyop

CATEGORY
TV, DIGITAL

AGENCY
TBWAChiatDay NY

PROJECT
We created, "Muddlevention," a social campaign that came out of Muddle No More TV that asked friends of allergy suffers to point out all of the embarrassing and awkward things they do while in the throes of an allergy attack. What followed was the most successful social media campaign for Zyrtec to date.

RESULTS
Our social added 5000+ new facebook followers, increased our twitter following 40% and achieved over 450,000 engagements.

TEAM
ACD / Copywriter / Emily Frankfurt
ACD / Art Director / Amy Su
GCD / Howard Lenn

CATEGORY
Social content, TV/Video

AGENCY
JWT NY

PROJECT
”A Little Love Story” / A stop-motion spot introducing Stouffer's Mac Cups, tells the romantic tale of two Stouffer's Mac & Cheese dinners that fall in fast love atop a kitchen counter. While Supertramp's "Give a Little Bit," plays as the amorous entrees scamper behind a toaster to consummate their love. Naturally resulting in a little bit of love...New Mac Cups.

TEAM
Concept / ACD Copywriter/ Emily Frankfurt
Concept/ ACD Art Director/ Amy Su
Director/ Peter Sluszka/ Hornet

CATEGORY
TV

AGENCY
JWT NY

This is a rallying cry to women 40+ to proudly SHOW YOUR AGE. We wanted to redefine what signs of aging are with a campaign that shifts the focus away from conversations about undesirable lines, grays and gravitational pull and puts it on enviable signs of aging like, confidence, knowledge, and achievement.

Freelance CD

AGENCY

Fancy

PROJECT
”Rhythm Maker” / In this TV spot a rhythm section reinterpreted expresses the dual benefits of Berocca, supporting both mental sharpness and physical energy. Thump, yelp, pour, pop!

TEAM
ACD / Copywriter/ Emily Frankfurt
ACD / Art Director/ Amy Su
Director/ Lauren Hartstone

CATEGORY
TV

AGENCY
JWT NY

PROJECT
”Sleep Month Alt Media” / To show people that their daily choices affect their sleep at night, we encouraged the inner voyeur to take a peek "inside" animated window projections. Passersby could see whose wide eyed and whose well on their way to dreamland based on the "tenant's" activities that day.

Example:
A darkened window said “Leaves work at work.”
An illuminated window said, “Had an afternoon latte.”

Projections ran in NYC, Philadelphia, Chicago and San Francisco.

PRESS

Guerrilla Marketing Without the Headache

TEAM
Concept / Copy/ Emily Frankfurt
Art Director/ Grant Piper
GCD / Jeff Huggins

CATEGORY
OOH

AGENCY
Deutsch NY

PROJECT
During the Oscars, Walmart launched a campaign featuring a handful of Hollywood's most notable stylists. But this time they weren't dressing the stars, they were curating looks for the most important Hollywood players...the crew.

We created a social program that came out of the Oscars X Walmart TV, creating buzz leading up to the big night, giving people the opportunity to shop the looks during broadcast and putting behind-the-scenes crew members in the spotlight.

The Stylists: Elizabeth Stewart, Ilaria Urbinati, Ashley Weston, Tara Swennen, Jeanne Yang, and Michael Fischer

The Crew: Alison Uhlfelder, Eliana Alcouloumre, Ray Garcia, Maria Howel, Danni Saap, George Cottle

TEAM
Freelance ACD/ Copywriter/ Emily Frankfurt
GCD / Nicole Waxenblatt
GCD / James Wood

CATEGORY
Social Content, TV/Video

AGENCY
MRY
Dept W

Teaser by Dept W

PROJECT
”The Pill "Don't Spare Your Best Pair" - In this spot for Ortho-Tri-Cyclen Lo, we call attention to spotting - annoying and unexpected drips and drops that occasionally occur when you're on the pill. It's a call to action to wear your favorite undies. Because they weren't meant to merely be a spare, or a special pair. Take those beautiful drawers out of your drawers and wear them period or not - because with the pill there's less spotting.

TEAM
Concept/ Sr Copywriter/ Emily Frankfurt
Concept/ CD Art Director / Carolyn Gargano

CATEGORY
Video/TV, Digital

AGENCY
Deutsch NY

PROJECT
”#ThrowShine” / We were tasked to create a social series that would Inspire teens to share positive vibes by way of 3 Musketeers wrapper messaging for the #ThrowShine campaign.

TEAM
Freelance ACD/ Copywriter/ Emily Frankfurt
Freelance ACD/ Art Director / Stephanie Krivitzky

CATEGORY
Social Content

AGENCY
Tribal/DDB

Turns out humans are a bit tentative when it comes to whitening their teeth. But there's just nothing to be scared of. In this spot we took a light and bright approach, encouraging people to lose the nerves and love their healthier, whiter smile.

Sr Copywriter / Emily FrankfurtDirector / Brendan HeathJWT NY

PROJECT
We were tasked to create a series of print for Ikea furniture and home goods that would bring to the viewer's attention very specific and unique design features.

No tears, no puddles, no stains...enjoy.

TEAM
Sr Copywriter / Emily Frankfurt
Sr Art Director / Matt Schaffer
GCD / Nathan Hunt

CATEGORY
Print

AGENCY
Deutsch NY

PROJECT
”Digital Frickin' Fairytales” / To help female entrepreneurs pursue their dreams we wanted to partner with Indiegogo, a well-established crowdfunding site.

We wanted Schick to sponsor 3 Indiegogo projects by interesting, powerful, independent women. Their projects would be promoted in campaign where we would encourage other women to rally behind their efforts at #SchickChicks by sharing the projects across their social networks.

Coupons for Schick razors and other prizes would be given to women who donate money to the different projects. This campaign was all about #SchickChicks helping #SchickChicks.

TEAM
Sr Copywriter / Emily Frankfurt
CD / Mary Warner

CATEGORY
Social content, Print

AGENCY
JWT NY

I had the pleasure of developing some colorful stories for this Schick project. Some of the stories I wrote were for promotion of real projects. Some are pure farce and a refreshing spin on the traditional Fairytale. You'll be able to tell the difference.