PROJECT
We created 27 videos personalized for each of the creative leaders participating in Portfolio Night, highlighting the futile email attempts and awkward errors aspiring creatives make while trying to get their attention. We say f*ck it to all that inbox nonsense. Isn’t it better to make an impression in person and show your portfolio as you want it to be seen? Bring your best work to Portfolio Night, where the best in the biz and aspiring young creatives can sit down together for a dedicated, one-on-one review.

In addition to video content, we also created gifs and a surprise bounce-back reply to anyone who actually attempts to email the fake J. Walter Thompson addresses planted in some of the videos. A little easter egg, for those who have somehow missed the message that email is not the answer.

RESULTS
The event was sold out in 24 hours and more than 160 young creatives attended.

PRESS

Editor’s Choice on Creativity, DesignTaxi, LBB

TEAM
Concept / ACD / Copywriter/ Emily Frankfurt
Concept / ACD / Art Director / Amy Su
ECD/ Frederic Bonn

CATEGORY
Social Content, Digital, Video

AGENCY
JWT NY