PROJECT
”The Pill "Don't Spare Your Best Pair" - In this spot for Ortho-Tri-Cyclen Lo, we call attention to spotting - annoying and unexpected drips and drops that occasionally occur when you're on the pill. It's a call to action to wear your favorite undies. Because they weren't meant to merely be a spare, or a special pair. Take those beautiful drawers out of your drawers and wear them period or not - because with the pill there's less spotting.

TEAM
Concept/ Sr Copywriter/ Emily Frankfurt
Concept/ CD Art Director / Carolyn Gargano

CATEGORY
Video/TV, Digital

AGENCY
Deutsch NY