PROJECT
”Digital Frickin' Fairytales” / To help female entrepreneurs pursue their dreams we wanted to partner with Indiegogo, a well-established crowdfunding site.

We wanted Schick to sponsor 3 Indiegogo projects by interesting, powerful, independent women. Their projects would be promoted in campaign where we would encourage other women to rally behind their efforts at #SchickChicks by sharing the projects across their social networks.

Coupons for Schick razors and other prizes would be given to women who donate money to the different projects. This campaign was all about #SchickChicks helping #SchickChicks.

TEAM
Sr Copywriter / Emily Frankfurt
CD / Mary Warner

CATEGORY
Social content, Print

AGENCY
JWT NY

I had the pleasure of developing some colorful stories for this Schick project. Some of the stories I wrote were for promotion of real projects. Some are pure farce and a refreshing spin on the traditional Fairytale. You'll be able to tell the difference.