This is The Walmart Toy Lab, an interactive film built on the Eko platform created for the holiday season.

It’s where kids, the people who know toys best, can virtually play with Walmart’s top 20 holiday toys, and put them to the test. They can then share their faves with, Chief Fun Officer Ms. Bartlesby, by way of a Toy Report that they can also share with their parents.

This interactive playground, with 5+ hours of video content, got over 3.1 million views. Over 2.1 million toys were added to Toy Reports, and 90% of Toy Reports were shared with parents.

Freelance ACD

Agency: THaT (Technology Humans and Taste)