PROJECT
We created, "Muddlevention," a social campaign that came out of Muddle No More TV that asked friends of allergy suffers to point out all of the embarrassing and awkward things they do while in the throes of an allergy attack. What followed was the most successful social media campaign for Zyrtec to date.

RESULTS
Our social added 5000+ new facebook followers, increased our twitter following 40% and achieved over 450,000 engagements.

TEAM
ACD / Copywriter / Emily Frankfurt
ACD / Art Director / Amy Su
GCD / Howard Lenn

CATEGORY
Social content, TV/Video

AGENCY
JWT NY